I don’t really care how they get there, but when someone shows up, ready to buy, make it easy for them.
Have you been into your local grocer lately to buy your pound of Boar’s Head turkey? Have you noticed how inefficient the process is and how difficult they make it to buy your stuff and keep moving? Does it have to take 15 minutes and 3 arguments to get through the line? Do they really have to ask me how thick I like my turkey sliced?
Have you heard of web enabled devices to allow consumers to pick what they need and enter an order?
- Queue all wrong
- No technology
- No way to cut through all the noise
Remember Mickey Rourke in “The Wrestler”?
It’s a basic principle but easily lost on many – Make it easy to buy.