Why does it have to be one or the other?
Cold calling is dead, traditional sales is over, social media is the answer…Sorry, all of the above are good and more and who know’s what will be next. But, I remain steadfast with my conviction that there will never be a replacement for great human interaction to start, process, or finish a transaction.
Yeah, sales 2.0 is less expensive and it definitely makes the process better and more efficient but I will never trade in the sound of a human voice leaving a message..no way, sorry. There will always be room for “traditional sales” in our over-the-top technical world.
I have 3 talented inside salespeople on my team and they have contributed nearly 40% of the closed business this year. How do you like them apples?