In the new world of inbound marketing and social media, I think many of us have forgotten the science of direct email marketing.

There is still plenty of room for outbound marketing as part of the overall marketing mix, but the bar has been raised in a flooded ecosystem of data overload.  If you want to break through the noise you need to be creative.

One of my former colleagues was a master at using creative subject lines…crazy stuff, like:

  • I will name my first-born after you
  • I will build a statue in your image
  • I am on the other side of the office

My point, anything but the conventional, predictable headline.  And, it worked!

This week I sent an email with the headline Y or N?  After several failed attempts, they opened the email and we engaged in a dialogue.

Be creative or get lost in the noise.


Sales and Business Strategist

Bethesda, MD 20814

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