The Brickseller
If you have questions or topics you want to see discussed on The Brickseller, give me a call or drop me a line.
Jonathan Brickman
16355 Via Venetia West
Delray Beach, FL 33484
P: (240) 670-5323
Imitation is the greatest form of flattery
It never fails - build a great product and the parasites follow and try to ride your coat tails. But, they always do it on the cheap and try to compete on price. I know it's a nuisance but the future doesn't bode well for the cheap imitators. Sure, they may steal...
Know when to walk
In any negotiation you need to know when to walk and then you need to stick to this. If you can do this with conviction you will have power otherwise your counterpart will smell weakness and it's a slippery slope. True story - we had a deal with a prospect a couple...
Friday Night Lights
I am always surprised when I ask someone if they watch this show. I am not a big tv watcher but this is my favorite series of all. It's based on Texas High School Football but it's so much more. Coach Taylor is a great leader and anyone in a management role can...
A sustainable business
I thought I would use the word "sustainable" since its so in vogue now with green energy and all that... In business, you want a business model that builds on a recurring revenue stream - they call this repeat customers! We had a couple of clients today commit to...
Even more on smell the blood
I am back from San Fran on the redeye. For the record, I hate redeyes!!! But there is no choice if you can't kill a day in the air. Had my meeting and it was beautiful. Sorry, all of you sales 2.0 junkies, old-fashioned selling works and it's absolutely necessary...
More on Smell the Blood…
I am stuck in Silicon Valley waiting for the redeye back to DC with no meetings set as hoped....Fortunately, did get to meet a prospect at my event yesterday we have been in discussions with and know its ready to drop so I sort of bullied my way in to meet - which is...
Hire slowly and fire quickly
Hiring is a lot like selling. You need a pipeline so you always have a supply of candidates when needed. And, it's always better to hire someone you already know if that's available so I make it a practice of maintaining relationships with my best employees for...
The pencil pushers remain in the corner
I was on a panel today in Silicon Valley and had the privilege to share some views on sales and marketing. It was an interesting day - learned a few things, exchanged some ideas, met some new folks, all good. Our education system fails to emphasize the importance of...
Take some risks!
What do you do when the prospect just wants to stay the course and you want them to make a change, meaning buy your product because you know it's a better decision? Sometimes you have to take a chance and put your prospect on the spot and challenge their thinking so...
Smell the Blood
I had a salesperson once who made more calls than any human being I have ever seen. The problem was, he didn't close very many. One day I asked him how many real conversations he had with qualified prospects and the answer was as expected - not very many. I...
More Food for Thought
A trusted colleague told me about another great read, so wanted to share this - Delivering Happiness It's on the way to my house. Will let you know what I think. Keep reading, seeing what other great leaders are doing, to expand your horizon. Brick
Keep it simple
Is it me or have you noticed that everything is too much. Websites are too wordy. Products are too complicated. Emails are too long. Salespeople tend to talk too much. We have way more information coming at us than we can possibly absorb! Why is that? I say, keep...
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