Authenticity rules

There’s a new movement in the air… Authenticity And, I am happy for this, because I’m getting fatigued by watching all the Hyperbole Puffery Mutual Admiration Self serving engagement We all know it – social media encourages a lack of...

Get your story straight!

Is there really anything more important than getting your messaging right so you can communicate your story correctly and achieve the desired results? Messaging is so important for product sales and marketing, but how about for you, to tell your story? I remain...

Who needs Spin Selling…?

Maybe I missed the seminar; I don’t know…but, it appears that”Hammer Selling” is in now Forget the clever questioning, looking for the problem, building a relationship…Nah, just constant banging over the head until they finally give up....

You can lead a horse to water

But, you still have to get the horse to drink! I declared my view on the social selling craze a while ago, but I feel compelled to get on my soapbox again, because I see no end to the tsunami of sales enablement tools and efforts to create opportunities and I think we...

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