Get your story straight!

Is there really anything more important than getting your messaging right so you can communicate your story correctly and achieve the desired results? Messaging is so important for product sales and marketing, but how about for you, to tell your story? I remain...

Product Messaging

I don’t know about you, but my head spins most times when I look at a website and try to understand what the company does. I frequently go to a website, open up the products tab and start to read…only to get utterly confused most of the time, not being...

Conference Calls

This is a very entertaining illustration of the way most conference calls go…I just finished one with similar results. This is also a wonderful example of how to use social media to advertise, in this case for Intercall. Technology is great, but it also has its...

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