Authenticity rules

There’s a new movement in the air… Authenticity And, I am happy for this, because I’m getting fatigued by watching all the Hyperbole Puffery Mutual Admiration Self serving engagement We all know it – social media encourages a lack of...

Get your story straight!

Is there really anything more important than getting your messaging right so you can communicate your story correctly and achieve the desired results? Messaging is so important for product sales and marketing, but how about for you, to tell your story? I remain...

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