by Jonathan Brickman | Sep 15, 2018 | Closing, Sales Process
But, you still have to get the horse to drink! I declared my view on the social selling craze a while ago, but I feel compelled to get on my soapbox again, because I see no end to the tsunami of sales enablement tools and efforts to create opportunities and I think we...
by Jonathan Brickman | Nov 1, 2017 | Closing, Sales Management, Sales Process, Want to be a great salesperson?
There are many catch phrases we use to try to understand how much business we are going to book for the month, the quarter, the year… whatever the time period is…and we obsess about this target until the window closes. It’s a funny game we play and...
by Jonathan Brickman | Jun 29, 2017 | Marketing, Sales Process, Want to be a great salesperson?
A couple months ago I posted a blog about the power of social selling, but also about the need to be on your game when it comes to being social…and what do you know, it was picked up by a fellow digital marketer at straightnorth.com and I was asked to share...
by Jonathan Brickman | Mar 24, 2017 | Sales Process, Selling through story telling, Want to be a great salesperson?
I don’t know about you, but I have never been fond of a “sales pitch” Isn’t sales really more about a courtship rather than a pitch, when you think about it? A sales pitch suggests a one time event, once chance to get it right, down the...
by Jonathan Brickman | Sep 15, 2016 | Real Stories to learn from, Sales Process, Want to be a great salesperson?, Winning Qualities
I took a sales call yesterday and, I have to admit, I was really, really impressed with the salesperson on the other end of the line. He was educational, but mostly was effective because he challenged me. The funny thing is, I don’t think this person knew how...
by Jonathan Brickman | Jan 18, 2015 | Real Stories to learn from, Sales Process, What Happened Today
We are bombarded with the virtues of content marketing and social selling, but what happens when some of the information flow is faulty? I want to share an interesting example (a mini-case study) where the invisible hand of content marketing and social selling went...
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