by Jonathan Brickman | Jun 2, 2018 | Real Stories to learn from, Sales Management, Want to be a great salesperson?
This is a cliche, yes, but one worth revisiting in the day of social media and self publishing. As an example – I volunteered to interview a potential sales candidate for a business I am consulting with and my only objective was to tease out the truth and the...
by Jonathan Brickman | Sep 15, 2016 | Real Stories to learn from, Sales Process, Want to be a great salesperson?, Winning Qualities
I took a sales call yesterday and, I have to admit, I was really, really impressed with the salesperson on the other end of the line. He was educational, but mostly was effective because he challenged me. The funny thing is, I don’t think this person knew how...
by Jonathan Brickman | Jul 31, 2015 | Business Principles, Real Stories to learn from, Relationships
My father once said to me “get outside of yourself” and now I know what he meant by that. As an adult, I can now appreciate and understand that living a productive life is much more than about “me”. Approaching life with a broader perspective...
by Jonathan Brickman | Jun 11, 2015 | Culture, Real Stories to learn from
Have you seen the recent Schick ad campaign for the Extreme 3 razor? It’s clever and entertaining and is supposed to sell the new razor system, but it also sends an interesting message about corporate culture. I think we all agree that a cultural fit is really...
by Jonathan Brickman | Apr 20, 2015 | Business Principles, Culture, Leadership, Real Stories to learn from
There is lots of discussion about the importance of culture these days. Some argue that culture is more important than strategy. In fact, in a recent study by Booz & Company, their findings were revealing, Key Findings Some of the key findings from the survey are...
by Jonathan Brickman | Jan 18, 2015 | Real Stories to learn from, Sales Process, What Happened Today
We are bombarded with the virtues of content marketing and social selling, but what happens when some of the information flow is faulty? I want to share an interesting example (a mini-case study) where the invisible hand of content marketing and social selling went...
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