The Brickseller

If you have questions or topics you want to see discussed on The Brickseller, give me a call or drop me a line.

Jonathan Brickman
16355 Via Venetia West
Delray Beach, FL 33484
P: (240) 670-5323

Get outside of yourself

My father once said to me "get outside of yourself" and now I know what he meant by that. As an adult, I can now appreciate and understand that living a productive life is much more than about "me". Approaching life with a broader perspective is what it's all about....

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Corporate culture yes, but…

Have you seen the recent Schick ad campaign for the Extreme 3 razor? It's clever and entertaining and is supposed to sell the new razor system, but it also sends an interesting message about corporate culture. I think we all agree that a cultural fit is really...

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Social media endorsements

Research tells me that buyers place more value on endorsements from their peers than what they are told in a retail ad or, in the case of B2B, they may hear during a sales process... We know that social media is all about participation, content marketing, building a...

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A great culture drives success

There is lots of discussion about the importance of culture these days.  Some argue that culture is more important than strategy. In fact, in a recent study by Booz & Company, their findings were revealing, Key Findings Some of the key findings from the survey are...

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Religion and Start-ups

I was having a conversation this week with another entrepreneur and we were discussing the process of starting and building a business and all of the various stages one goes through along the path towards building a sustainable enterprise. Starting and building a...

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Writing Cold Emails Just Got Easier

I am always on the lookout for new sales and marketing tools...and I came across Mailmentor.io. It looks really great and wanted to share this: Writing emails to reach out to cold prospects can be more of an art than a science. Luckily, however, the team over at...

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The early bird gets the worm

Even in the digital age, the early bird still gets the worm! If you want to improve your chances of reaching a decision maker, call early! Chances are the decision maker is in early before the chaos starts and they will pick up the phone, because no one else is in to...

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Outbound or Inbound Marketing?

I don't think it has to be one or the other, but there is no reason to not invest resources in a real inbound marketing strategy.  If done correctly, there is no better operating leverage. This video is entertaining and draws on the extremes for sure, but the point is...

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Social Selling – Connect and Pitch

I have noticed a trend... Despite all of the content around the etiquette of social selling, I have seen the opposite behavior than what is being recommended as best practices. I am definitely seeing the benefits of my labor, building a personal brand and contributing...

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Content Marketing, yes, but…

We are bombarded with the virtues of content marketing and social selling, but what happens when some of the information flow is faulty? I want to share an interesting example (a mini-case study) where the invisible hand of content marketing and social selling went...

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More on product messaging

Yesterday, I went on a rant about poor product messaging.  Well, this is a really, really good example of product messaging  done right. There is no mistaking why this company is in business and what problem they will attempt to solve.  And, if they are as good as...

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Product Messaging

I don't know about you, but my head spins most times when I look at a website and try to understand what the company does. I frequently go to a website, open up the products tab and start to read...only to get utterly confused most of the time, not being able to truly...

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