The Brickseller

If you have questions or topics you want to see discussed on The Brickseller, give me a call or drop me a line.

Jonathan Brickman
16355 Via Venetia West
Delray Beach, FL 33484
P: (240) 670-5323

Being Social…

We hear a lot these days about the merits of being social in selling, but let's pause for a moment and explore what this really means. Let's start with the definition of the word "social".  As you know, when you look a word up in the dictionary. you get more than one...

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Challenge your buyers!

I took a sales call yesterday and, I have to admit, I was really, really impressed with the salesperson on the other end of the line.  He was educational, but mostly was effective because he challenged me. The funny thing is, I don't think this person knew how good he...

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The basics still carry the day

I have been busy and, admittedly, on a bit of a blog respite as I am back at it again helping to build and energize a sales and client service organization...they call this a start-up! Anyway, I think it can be intimidating for someone to start the building process...

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Hiring is scientific

I was reminded this week about the importance of getting it right when moving through the hiring process and how fortunate we are today now that we have some really great tools to help us cut through the noise of interviews. Yes, hiring people is more than just...

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Get outside of yourself

My father once said to me "get outside of yourself" and now I know what he meant by that. As an adult, I can now appreciate and understand that living a productive life is much more than about "me". Approaching life with a broader perspective is what it's all about....

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Corporate culture yes, but…

Have you seen the recent Schick ad campaign for the Extreme 3 razor? It's clever and entertaining and is supposed to sell the new razor system, but it also sends an interesting message about corporate culture. I think we all agree that a cultural fit is really...

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Social media endorsements

Research tells me that buyers place more value on endorsements from their peers than what they are told in a retail ad or, in the case of B2B, they may hear during a sales process... We know that social media is all about participation, content marketing, building a...

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A great culture drives success

There is lots of discussion about the importance of culture these days.  Some argue that culture is more important than strategy. In fact, in a recent study by Booz & Company, their findings were revealing, Key Findings Some of the key findings from the survey are...

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Religion and Start-ups

I was having a conversation this week with another entrepreneur and we were discussing the process of starting and building a business and all of the various stages one goes through along the path towards building a sustainable enterprise. Starting and building a...

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Writing Cold Emails Just Got Easier

I am always on the lookout for new sales and marketing tools...and I came across Mailmentor.io. It looks really great and wanted to share this: Writing emails to reach out to cold prospects can be more of an art than a science. Luckily, however, the team over at...

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The early bird gets the worm

Even in the digital age, the early bird still gets the worm! If you want to improve your chances of reaching a decision maker, call early! Chances are the decision maker is in early before the chaos starts and they will pick up the phone, because no one else is in to...

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Outbound or Inbound Marketing?

I don't think it has to be one or the other, but there is no reason to not invest resources in a real inbound marketing strategy.  If done correctly, there is no better operating leverage. This video is entertaining and draws on the extremes for sure, but the point is...

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