(240) 670-5323 jonathan@jebrickman.com

The Danger of selling ROI

Seems like everyone wants an ROI analysis these days to satisfy the brain before making a buy decision, so we all sell ROI, right?  Well, what happens if your ROI assumes more sales, more revenues and it doesn’t happen in the 12 month term?  We have all been...

Customer Loyalty

We all want this cherished status with our clients, but do you realize how hard this is to attain? Many of us think that clients are satisfied and loyal if we meet their expectations.  Well, I have news for you, most will leave in a heartbeat if you are just a...

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