(240) 670-5323 jonathan@jebrickman.com

Here is a post from Seth Godin I like…

No one ever bought anything in an elevator

The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

Getting the message correct and consistent is critical to success.  I like Twitter for that reason because you have to say something compelling with only 140 characters.  We all waste too many words.

Brick

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