Got some push back this week on price as we renew clients and try to move them towards “list” pricing.  Every business has to face this decision and the decision dictates the path going forward so make this decision carefully.  Your pricing model reflects the value.

I am in a new market with a new product so we are feeling out the pricing model as we go which is an interesting experiment to reach the right price.  No fancy regression analysis, more of a feel and trial by error approach.  You need several data points before you can make any conclusions if you are in this mode so don’t panic if you get some resistance.

If you can get at least a couple to pay the freight you are probably in the ballpark so start building a value proposition and prepare to defend the price and return on investment.  It always comes back to salesmanship and painting the right picture for the buyer.  As long as the buyer sees a return your are home free.

Get out your paint and get to work I say.

Happy Holidays.

Brick