I had some blood tests last week and discovered that my cholesterol was…let’s just say, not where it should be so like any internet savvy adult, I went on an internet research project to learn about cholesterol, etc…

It dawned on me, and I had to scratch my head, as I was reading the following disclaimers…for America’s favorite Statin:

LIPITOR Side Effects

What are the possible side effects of LIPITOR?

LIPITOR can cause serious side effects

These side effects have happened only to a small number of people. Your doctor can monitor you for them. These side effects usually go away if your dose is lowered or if LIPITOR is stopped. These serious side effects include:

• Muscle problems. LIPITOR can cause serious muscle problems that can lead to kidney problems, including kidney failure. You have a higher chance for muscle problems if you are taking certain other medicines with LIPITOR.
• Liver problems. Your doctor should do blood tests to check your liver before you start taking LIPITOR and if you have symptoms of liver problems while you take LIPITOR. Call your doctor right away if you have the following symptoms of liver problems:
• • Feel tired or weak
  • Loss of appetite
  • Upper belly pain
  • Dark, amber-colored urine
  • Yellowing of your skin or the whites of your eyes

Call your doctor right away if:

• You have muscle problems like weakness, tenderness, or pain that happens without a good reason, especially if you also have a fever or feel more tired than usual.
• You have muscle problems that do not go away even after your doctor has advised you to stop taking LIPITOR. Your doctor may do further tests to diagnose the cause of your muscle problems.
• You have allergic reactions including swelling of the face, lips, tongue, and/or throat that may cause difficulty in breathing or swallowing, which may require treatment right away.
• You experience nausea and vomiting.
• You pass brown or dark-colored urine.
• You feel more tired than usual.
• Your skin and whites of your eyes get yellow.
• You have stomach pain.
• You have an allergic skin reaction.

In clinical studies, patients reported the following common side effects while taking LIPITOR:

• Diarrhea
• Upset stomach
• Muscle and joint pain
• Alterations in some laboratory blood tests

The following additional side effects have been reported with LIPITOR:

• Tiredness
• Tendon problems
• Memory loss
• Confusion

Talk to your doctor or pharmacist if you have side effects that bother you or that will not go away. These are not all the side effects of LIPITOR. Ask your doctor or pharmacist for a complete list.

What other product can you tell the consumer everything bad and…even devastating, that may happen…as part of your marketing campaign? Yet, the pharmaceutical industry just shrugs these realities off and can’t keep up with the demand for medications…

Can you imagine telling your prospect all of things that may go wrong if they buy your product?

Marketing and selling is hard enough selling the positive.