Give more

Easier said than done, I know, but it really works.

We have all kinds of words and expressions for this concept

• Karma
• What goes around comes around
• Give to get
• Newton’s Third Law of Physics

I had a call last week with a potential prospect only to learn that we were really not the right fit for the problem.  Rather than hurry of the phone and move on to another opportunity, I stayed and we had a terrific conversation where I was able to discuss this person’s business in more general terms and  I opted offered some ideas around a basic marketing strategy.

Result = happy person, with a better vision and a potential client at some point down the road…or maybe a referral from someone who would be a better fit.