(240) 670-5323 jonathan@jebrickman.com

This burger joint just does it right on all levels and consequently has a big following.

If you haven’t yet heard about this special burger joint, you will.  They are mostly a California operation, but have a big reach.  I have known about them for years because of my business travels to California and, while in California, on a family vacation, I finally had the chance to try one out (well twice actually…) and it was amazing.

Yes, a simple operation but one that reinforced many business principles:

1. Quality number one!

2. Fast and efficient operation

3. Employees worked fast and passionately

4. Consistent product

5. Great value!

It’s just burgers but there is a lot to be learned from this operation.  It’s all about focus and consistent execution all the way through the process; everyone focused on the end goal – a great customer experience.

Maybe it is true after all – If you build it…(and build a strong brand)…they will come!

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