Outbound or Inbound Marketing?

I don’t think it has to be one or the other, but there is no reason to not invest resources in a real inbound marketing strategy.  If done correctly, there is no better operating leverage.

This video is entertaining and draws on the extremes for sure, but the point is well made.

Don’t fight it, inbound marketing works.  Coupled with an outbound marketing strategy, it works wonders.