I can’t tell you how many times I have heard people confuse these 2 very different words.
The dictionary states that the word negotiate means “to communicate in search of mutual agreement”. This means if you have a set price for your service or product you should only lower the price if there is an equal exchange of value. Otherwise, you are the victim of haggling and you are just lowering your price.
Here is a very simple rule to follow in business and this will always keep you in balance. It’s based on Newton’s 3rd Law – for every action there is an equal and opposite reaction. This means, you should trade every step of the way. If your prospect wants something, get something in return. This doesnt always mean money, it could mean an agreement to get to the decision maker in exchange for some free product…
Negotiate with strength and know when to walk. Buyers smell weakness and it’s a very slippery slope my friends.
Get Mental and Sell More!
Brick
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