Is it me or have you noticed that everything is too much. Websites are too wordy. Products are too complicated. Emails are too long. Salespeople tend to talk too much. We have way more information coming at us than we can possibly absorb!
Why is that?
I say, keep it simple. Less is more. That’s one of the things I like about Twitter actually…it forces you to say something meaningful with only 140 characters.
Boil your business proposition down to a simple story, something short but clear and compelling.
Brick
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