I am a big fan of Always Be Closing but the truth of the matter is you can’t close unless the buyer is ready to buy.
Now, that doesn’t mean you have to stick to a rigid sales process. If they are ready to buy on the first call, skip the process and close! It’s different every time and the skill is to know when you have an opening and can go in for the kill.
Great closers listen and push the right buttons where the pain is. Great closers get to the close faster. Great closers don’t waste a lot of time with demos and process for the sake of process.
Get to the Doc and have the wax cleaned out, get your eyes examined and use those eyes and ears and close.
Brick
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