I still find too many salespeople afraid of the price because they think the prospect will be “blown out of the water”…..
If you think small you will get small results and if you think big you will get big results. of course, nothing is that simple, but your attitude will certainly influence your presentation and your ability to sell at higher prices.
Why is $150K a big number if it leads to $1 million in new business? Is it better to spend $50K and close $100K? I think we all know the answer but for many we fight these arbitrary beliefs about price/value.
Think BIG and you will achieve much bigger results.
Brick
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