Maybe this is a bit old-fashioned, but are the days of persuasion and good old-fashioned salesmanship over now that most of us have adopted “sales 2.0”?
How many salespeople still believe their job is to sell versus educate and guide the buyer towards their own decision?
I like to say “Sales 3.0” is the real answer, which is the blend of modern web-based techniques and old-fashioned selling. I maintain, we still need to help the buyer make a decision or they never will. Don’t you like it when you go to a restaurant with too many choices and the waiter/waitress gives you a recommendation?
Get out there and sell and don’t leave it to the marketers and your website.
Brick
hear f’ing hear
yeah!!!
Excellent advice…to many salespeople are order takers and not hungry enough to educate their customers. I have seen many deals fall through due to thier laziness or lack of responsibility. WHERE ARE THE REAL SALESPEOPLE??
Thanks Mary..how about your approach? What do you do?
@ Mary: The REAL SALESPEOPLE are not blogging, tweeting, or linking. They are face to face – or on the phone w/ purchasers that have a need and money burning a hole in their pockets. But, that’s just how I imagine it.
sales 2.0 is a crock – telling’s not selling, twitter, facebook, and linked in will not bring the big dough in. all the do is create a more educated objections. sell them on yourself then sell them on your product
The operative word here is “Sales”…we are going backwards with the dependence on technology I am afraid.
Technology is a tool/resource – NOT a technique! E-mail/https: are best used for information – NOT communication! There are few new sales techniques – just the same old stuff “re-purposed” (blah, blah, blah…) with a different name. Sales acronyms come and go – persistence and passion reign!