Let me ask you again…
Is $20K better than nothing if the price should be $30K?
I say no, unless you want to lower the market value by 33%. Your price, and the way you present your product, is your value all wrapped up into one number.
We had a client today push for an arbitrary discount and the answer was….
Brick
i’d have asked them if they provide “heartbeat discounts” for their clients – do you give prospects an automatic 10% off for having a pulse
bravo nathan