by Jonathan Brickman | Jul 9, 2022 | Business Principles, What is Great Client Service?
I had been bringing my 2 cars to the dealer for routine service over the last few years based on the belief this was a more reliable and legitimate approach to maintain the value of my depreciating asset… I know, I know… I am now my parents with this old...
by Jonathan Brickman | May 5, 2022 | Selling at Higher Prices, Uncategorized, Want to be a great salesperson?
Price is your best lever. Don’t be afraid of it. Set your pricing carefully and then defend it with vigor. Many of us still shy away from price and think a low price strategy is what will win the day…but buyers don’t really buy on price, rather...
by Jonathan Brickman | Feb 25, 2022 | Sales Process
My mother still holds out hope for me to get my professional engineering license. LOL Sorry mom 🙂 The truth is, I took the first half of this exam when I graduated from college, but never finished the second…which was based on practical experience, because I was...
by Jonathan Brickman | Oct 2, 2021 | Food For Thought, How to Hire, Inspiration, Real Stories to learn from
I had the good fortune to spend 36 hours on Cape Cod a couple weeks ago at the tail end of a whirlwind New York/New England trip that started with a back to college drop off for my daughter “Bella”, included some college visits with son “Jack”,...
by Jonathan Brickman | Nov 21, 2020 | Sales Process
The SDR role should be strategic, yet it is too often delegated to the new kid on the block that wants to get to the next role. Therefore, the SDR function is minimized and not maximized for results. Done correctly, this role will bring more and more qualified...
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