by Jonathan Brickman | Feb 21, 2012 | Marketing, Real Stories to learn from
A former colleague of mine shared a comical exchange between him and a marketing associate. Rather than paraphrase, here it is… just had a classic sales v marketing showdown. one of the mktg girls called me in for a mtg to discuss unsolicited proposals they...
by Jonathan Brickman | Feb 14, 2012 | Communication, Real Stories to learn from, What Happened Today
I have been trying to get to the decision maker to turn around a troubled account because we seem to be stuck with little or no feedback. Comically, I sent an email to the decision maker noting the many things we had in common – hoping to make a...
by Jonathan Brickman | Feb 11, 2012 | Business Principles, Winning Qualities
My son completed his hockey session today, might mites 3, but unfortunately didn’t pass the skill requirements to move to the next level… He is definitely getting better with each class but the bottom line is – he isn’t skating enough to...
by Jonathan Brickman | Feb 10, 2012 | Selling at Higher Prices
Setting the price for your service is probably the most important thing you can do but it’s also the toughest because there are so many variables to consider. So how do you do it and how do you adjust the price over time if the market changes or you think the...
by Jonathan Brickman | Feb 10, 2012 | Communication, Real Stories to learn from, What Happened Today
In a prior business we had every employee tape this to their computer as a reminder to use good old-fashioned conversation in lieu of email. I was reminded of this today when I sent an email to someone I wanted to establish a relationship with and it came back to me...
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