(240) 670-5323 jonathan@jebrickman.com

Every manager out there wants to find a way to motivate their team to hit set targets.  And for every manager, there is probably a different approach.  The approaches, while different, probably fall into two buckets:

1) Carrot

2) Stick

The perennial question remains – do I use the carrot or the stick or both?  I think it’s pretty thoroughly documented that positive reinforcement is more effective than negative reinforcement.  So, there’s my position.

Let’s face it, some of us will always be self motivated but most of us need the carrot hanging out there to help them maintain the motivation…it really works.  Because the landscape continues to change, so must the flavor of the carrot.  It’s a constant exercise to make sure everyone is on the same page and pointed towards the common goal.

Capitalism!

Brick

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