by Jonathan Brickman | Jul 16, 2014 | Business Principles, Real Stories to learn from
This resonates for me.  I have always been the “little guy” in business competing against large, established players.  So what? Thanks @PamMktgNut - great post for start-up folks. Even though I spent...
by Jonathan Brickman | Jun 27, 2014 | Business Principles
I was asked to serve as a reference for a salesperson whom I happen to know well so I was happy to oblige. The recruiter asked me an interesting question.. I am paraphrasing, but it was something like this, “What is the best way to manage [salesperson]?”...
by Jonathan Brickman | Jun 13, 2014 | Business Principles, Selling at Higher Prices
Most markets are efficient, meaning the price usually reflects the value delivered. If you are selling a service or product, your pricing strategy really is critical to your success and the price/value needs to be aligned. If it is, protect the price with conviction....
by Jonathan Brickman | May 25, 2014 | Business Principles, Real Stories to learn from, Winning Qualities
Easier said than done, I know, but it really works. We have all kinds of words and expressions for this concept Karma What goes around comes around Give to get Newton’s Third Law of Physics I had a call last week with a potential prospect only to learn that we...
by Jonathan Brickman | May 13, 2014 | Business Principles
Alarming, I know, but life is full of obstacles….so beware. Keith Luke is the man found guilty of a cold-blooded murder spree in Brockton who once showed up in court with a swastika carved into his forehead. Read more: Be prepared and have a plan to navigate...
by Jonathan Brickman | Mar 26, 2014 | Business Principles, Real Stories to learn from
What goes up must come down and… When you are in the down cycle you need a turnaround strategy to climb up again. Â This is true for business and many aspects of life. The following is a nice story for a city (my home town) that is reinventing itself...
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