by Jonathan Brickman | Sep 15, 2019 | Communication, Marketing
Is there really anything more important than getting your messaging right so you can communicate your story correctly and achieve the desired results? Messaging is so important for product sales and marketing, but how about for you, to tell your story? I remain...
by Jonathan Brickman | Jan 15, 2015 | Communication, Marketing
I don’t know about you, but my head spins most times when I look at a website and try to understand what the company does. I frequently go to a website, open up the products tab and start to read…only to get utterly confused most of the time, not being...
by Jonathan Brickman | Jul 22, 2014 | Communication
This is a very entertaining illustration of the way most conference calls go…I just finished one with similar results. This is also a wonderful example of how to use social media to advertise, in this case for Intercall. Technology is great, but it also has its...
by Jonathan Brickman | Jul 9, 2014 | Communication, Real Stories to learn from, What Happened Today
I was at a hotel this past weekend as part of wonderful road trip with my son Jack. I finished a quick workout so I needed a tall glass of ice water to replace lost liquids….so, I bellied up to the bar and waited patiently for the bar keep to take my order....
by Jonathan Brickman | Jul 7, 2014 | Communication, Real Stories to learn from, What Happened Today
Whatever you want to say about social media, big data, analytics…you have to admit, the instant feedback is wonderful, and useful. For example, and just for kicks and my entertainment, here is a quick graph of user traffic on my blog and for whatever reason,...
by Jonathan Brickman | Jun 26, 2014 | Communication, Selling through story telling, Want to be a great salesperson?
In a former company, we had all employees literally tape this message “Talk don’t email” on their monitor as a reminder to pick up the phone versus bang out another impersonal email. The same thinking applies to sales presentations – have a...
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