by Jonathan Brickman | Feb 20, 2013 | Business Principles, Communication, Marketing
We are all familiar with this expression, but I am still surprised by the staggering number of small businesses that continue to place less emphasis on sales and marketing and, conversely, spend a disproportionate amount of time with internal communications around...
by Jonathan Brickman | Feb 13, 2013 | Communication, Winning Qualities
There has never been so much capital sitting on the sidelines looking for a home. I was with an entrepreneur today with a mind-blowing idea and he couldn’t even get anyone to listen! Here is someone with a giant idea and all kinds of technology…and no one...
by Jonathan Brickman | Jan 10, 2013 | Business Principles, Communication, Want to be a great salesperson?
This is supposed to be Willy Loman doing his door to door thing and we all know what happened to that practice… But, I contend, I am still a major advocate of investing money in travel so my sales people can get in front of customers. The investment makes sense...
by Jonathan Brickman | Jan 9, 2013 | Communication, Relationships, Winning Qualities
One thing leads to another and this has never been more true than in business. The more you collide with others the more you will discover opportunities. It’s really that simple. Let me give you an example – I had coffee with a friend this week and we...
by Jonathan Brickman | Jan 2, 2013 | Communication, Relationships, Want to be a great salesperson?, Winning Qualities
Yeah, technology is a great thing and it certainly will help with productivity but if you can’t connect with people on a basic human level you will be resigned to a “heads down” position or if you have a “heads up” job like sales or...
by Jonathan Brickman | Dec 22, 2012 | Business Principles, Communication, Want to be a great salesperson?
The reality is everything that is written is a permanent record and it will be shared. If you understand this basic truth then you should 1. Always be very careful about what you send electronically 2. Keep the content very clear 3. Be very careful about editorial...
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