by Jonathan Brickman | Feb 21, 2012 | Marketing, Real Stories to learn from
A former colleague of mine shared a comical exchange between him and a marketing associate. Rather than paraphrase, here it is… just had a classic sales v marketing showdown. one of the mktg girls called me in for a mtg to discuss unsolicited proposals they...
by Jonathan Brickman | Jan 18, 2012 | Business Principles, Marketing
Here is a post from Mark Cuban that rings true as we move forward with product development and is consistent with my experience over the years:...
by Jonathan Brickman | Dec 19, 2011 | Communication, Marketing, Want to be a great salesperson?
Here is a post from Seth Godin I like… No one ever bought anything in an elevator The purpose of an elevator pitch isn’t to close the sale. The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project. And the...
by Jonathan Brickman | Sep 10, 2011 | Communication, Lead Generation, Marketing, Winning Qualities
If you have a valuable service, it will sell. Ok, so how do you connect with buyers to win business? In my opinion, nothing is more important that nailing the messaging and making sure it’s consistent and everywhere. The right messaging will 1. Create demand...
by Jonathan Brickman | Aug 11, 2011 | Lead Generation, Marketing, Want to be a great salesperson?
Marketing is a lot like fishing if you think about it. You have to know what bait to use to catch fish and the bait is different for the current conditions. The bait is your messaging at the core and that is really everything in business. Once you have...
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