by Jonathan Brickman | May 5, 2022 | Selling at Higher Prices, Uncategorized, Want to be a great salesperson?
Price is your best lever. Don’t be afraid of it. Set your pricing carefully and then defend it with vigor. Many of us still shy away from price and think a low price strategy is what will win the day…but buyers don’t really buy on price, rather...
by Jonathan Brickman | Jun 13, 2014 | Business Principles, Selling at Higher Prices
Most markets are efficient, meaning the price usually reflects the value delivered. If you are selling a service or product, your pricing strategy really is critical to your success and the price/value needs to be aligned. If it is, protect the price with conviction....
by Jonathan Brickman | Oct 5, 2012 | Closing, Selling at Higher Prices, Want to be a great salesperson?
Thought for the day. It’s takes the same amount of work in most cases to close a small deal as it does a big deal so… Brick
by Jonathan Brickman | Feb 10, 2012 | Selling at Higher Prices
Setting the price for your service is probably the most important thing you can do but it’s also the toughest because there are so many variables to consider. So how do you do it and how do you adjust the price over time if the market changes or you think the...
by Jonathan Brickman | Dec 22, 2011 | Selling at Higher Prices
Got some push back this week on price as we renew clients and try to move them towards “list” pricing. Every business has to face this decision and the decision dictates the path going forward so make this decision carefully. Your pricing model reflects...
by Jonathan Brickman | Apr 20, 2011 | Selling at Higher Prices, Want to be a great salesperson?
Hat’s off to Anthony Iannarino…loved this post which was suggested by a reader, Nathan – thanks Nate! https://thesalesblog.com/2011/04/why-sales-is-broken/ Great stuff here and so true for all the salespeople out there competing against lesser priced...
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