Why do buyers always ask for the price? And what’s your reply? They are asking the wrong question so don’t let them! That question assumes you are selling a commodity and even if you are why would you reduce your product to that? It’s a recipe for disaster folks.
The next time someone asks you what’s the price in the front end of the sales process stop them…and ask them why that matters when they haven’t even seen the product and they haven’t seen the value yet. Price is an arbitrary number. What really matters is ROI. It’s the the “Return” stupid, not the price that matters!
Sell ROI, not price or you will never sell your product at a higher price than the competition unless you get lucky and you have a buyer that sees the “Return”.
Think about it.
Brick
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