K.I.S.S.

This really is the key to life and business and I often have to remind myself of this precious rule. 

K = Keep

I = It

S = Simple

S = Stupid

It’s so easy to get lost in the trees when we are trying to look at the forest.  Clients need to make decisions and the simpler you can keep your messaging the better and the easier it will be for the buyer to make a decision.  Too many words, too much complexity really gets in the way.

I am re-learning this important principle as I digest my new world and search for the correct messaging to convey the value and move product.

Hope this helps you the next time you construct an email, pick up the phone.

Brick