I am not sure where I got this approach from, but I have always done well by creating a more casual business environment as opposed to a more formal approach. Do you think you get better results when you are more formal? I happen to think casual is better if you can get there as it helps to build a relationship and the emotional connection that is so critical in business.
Here is an example of a dialogue (email thread) with someone as we are moving through the sales process.
Me: How would you like to move forward with the proposal?
The cost estimates have been forwarded to ______. He will consult with _____. I am not privy to that interaction nor am I privy to the time-frame thereof. Communication awkward at the moment: am folding clothes at a laundromat…
Me: Thanks..carry on with the laundry, sorry and thanks for the update.
Ha!!! No apology necessary…just providing context for choppy communication style …eof (smile)
Me: Enjoy…i have found some of my most peaceful moments in the laundromat.
It is my only opportunity for recreational reading….
Sales and Business will always be based on relationships so focus on the relationship.
Brick
Sales and Business Strategist
Bethesda, MD 20814
www.jebrickman.com
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