(240) 670-5323 jonathan@jebrickman.com

In any negotiation you need to know when to walk and then you need to stick to this.  If you can do this with conviction you will have power otherwise your counterpart will smell weakness and it’s a slippery slope.

True story – we had a deal with a prospect a couple of years back and at the 11th hour the discussions stalled.  Whenever talks stall it usually means there are issues…well, sure enough the prospect was shopping the deal before committing.   I don’t know about you, but when you have a deal, you have a deal and I will walk on principle.  I gave this prospect 24 hours to make a decision and they didn’t like the stance so the deal fell apart.

Guess what?  2 years later, they came back and subscribed.  Negotiating is not caving and getting what you can get.  Negotiating is an even exchange of value.  If it’s not there, you have to walk or decide to lower your price.  Don’t lower your price or you kill your value.

Negotiate with strength and you will win more at higher prices – guaranteed.

Brick

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