She used to tell me that good things come in small packages. I always liked that expression and now I have found a way to apply this in business.
Have you ever tried sending a prospect or a client a book that was very specific to a known interest of the person? It’s an amazingly powerful technique that costs nothing, has huge impact, and sends a powerful message.
1. You are listening
2. You are creative
3. You are interested in building a relationship
Get involved, listen, be creative, take some chances.
Brick
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