I have always lived by the philosophy – if they haven’t told me to stop calling there is still a chance to do business.
I think the trick is to stay with it in an intelligent way. Persistence, but meaningful. If you can continue to offer something from your service that is valuable, do that…it really helps and it’s not intrusive.
I can remember a broker years ago who called me every week for years like clockwork. We never did any business but he was persistent in a good way and I didn’t mind taking the call. Now, imagine if he took the time to understand how he could help me and offered me something of value while I was still a “prospect”.
We had a prospect pick their head up this week after a long period of silence…fingers crossed….
Brick
Brick, good stuff, I couldn’t agree more! I’ve been reading your blog for a while now and think you’ve got a great thing going.
There’s always a thin line to tread, aiming to be persistent without being annoying or harassing. How many calls are too many? How often is too often to email? But after a bit, if you can find that equilibrium, a prospect can be maintained until the time’s right and their needs have grown/shifted. Then you have a client.
I’m still working on finding that middle ground myself, but I’m making headway.
Be well!
good to hear…it takes some time to learn the art of business communication and sales. thanks for the nice feedback.