I was looking for some comments, but everyone must have been busy closing deals…
Here is the truth – every service provider tells their prospect that they offer great client service, but they don’t! The fact is, great client service is really easy, but the execution part is hard! Great service requires a systematic, methodical discipline and that’s why most service providers just don’t do it very well.
Let me give you a couple of examples to illustrate my point.
1) Does your bank ever call you and ask you if you are happy with the service or if there is something else happening in your life like buying a house, getting ready for college,….where they could help?
2) When you call your cable company how long does it take to get through and how many times do you have to tell someone your name, address, account number? Do they show up on time?
I could go on forever. The point is, most companies are poor and the very best you can expect is a help desk with some pain. Am I right?
Great Client Service comes down to the basic principles of building a meaningful relationship. When you have a meaningful relationship, you understand your client, you can anticipate what they need, you can do things for them without them asking, you can become a trusted resource, you can help them solve problems, discuss product ideas that will make your service even better….get it?
Everyone is looking for the magic bullet to differentiate their service from the rest. It’s easy, it’s called Great Client Service. Pick up the phone today and call your client and start building a meaningful relationship and you will understand.
Brick
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