A former colleague of mine shared a comical exchange between him and a marketing associate.

Rather than paraphrase, here it is…

just had a classic sales v marketing showdown.  one of the mktg girls called me in for a mtg to discuss unsolicited proposals they want to send to my accounts.  on one of the accounts i was like no need to bother w them they just bought a competitive product and the girl says “well we are going to bother” and i was like so why are you asking for my input:)  fun times – miss being able to do my own mktg was much more effective

Sound familiar?  Wonder why there is such a divide between the two functions in most firms?  I never have figured it out..maybe it has something to do with management and proper incentives?  I dunno..

Have fun.

Brick