Would you sell your prized possession at a discount?

Of course you wouldn’t so why would you sell your superior product at a discount if that means bringing the price down for all future deals, which means lower commissions, etc….

It’s hard, but if you have a better product that delivers more value and more ROI for your client, then stick to your guns.  You will be better off in the long run.  We just went through this with a client and we lost them to a less expensive product and guess what?  They came back to us when the contract expired because they realized you get what you pay for.

Have guts, be confident, sell mental and sell more at higher prices!

Brick