…to engage someone when they ask you “So, what does your business do?”.
This is called an elevator pitch, because this is how long the ride is from the lobby to the top floor, and sometimes that’s all the time you have to convey your message so you can earn the right to go further in the process.
https://www.youtube.com/watch?v=Tq0tan49rmc
Every business needs a consistent elevator pitch, don’t you think?
Brick
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