by Jonathan Brickman | Jan 18, 2015 | Real Stories to learn from, Sales Process, What Happened Today
We are bombarded with the virtues of content marketing and social selling, but what happens when some of the information flow is faulty? I want to share an interesting example (a mini-case study) where the invisible hand of content marketing and social selling went...
by Jonathan Brickman | Jan 16, 2015 | Marketing
Yesterday, I went on a rant about poor product messaging. Well, this is a really, really good example of product messaging done right. There is no mistaking why this company is in business and what problem they will attempt to solve. And, if they are as good as...
by Jonathan Brickman | Jan 15, 2015 | Communication, Marketing
I don’t know about you, but my head spins most times when I look at a website and try to understand what the company does. I frequently go to a website, open up the products tab and start to read…only to get utterly confused most of the time, not being...
by Jonathan Brickman | Jan 14, 2015 | Marketing, Sales Process
As the old expression goes…”hang a shingle” and business will follow. It’s true, without doing much else, by virtue of just starting a business there will most likely be demand for your product or service. Now, whether you have...
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