by Jonathan Brickman | Oct 4, 2013 | Business Principles, How to Hire
Yeah, you need a good product, and you need a little help from the market, but you better get the team right if you want to build a winning and sustainable business. If you can relate to this cartoon then you probably know what I mean. How many of you have seen a...
by Jonathan Brickman | Oct 3, 2013 | Business Principles, Marketing
I had a pleasant Fall morning meeting today over a cup of coffee…and learned a thing or two. Business is business and regardless of the product or service we all have to market and sell. Of course businesses vary but the fundamentals remain the same and I am...
by Jonathan Brickman | Sep 25, 2013 | Business Principles, Sales Management
Creating a sales organization to cover the market is no easy feat and needs to be revisited often as you gather more intelligence about the market and market dynamics. Â Sure, it’s fast and easy to come up with a simple geographical approach but in...
by Jonathan Brickman | Sep 18, 2013 | Business Principles, What Happened Today
What do you do when you have a prospect who wants your product but is tied into a contract and can’t get budget to make the switch now? I guess you have 2 choices, wait or come up with a creative solution so you don’t lose the opportunity. Well, this...
by Jonathan Brickman | Sep 10, 2013 | Business Principles, What is Great Client Service?
I didn’t think I would be writing about my vacation but even while lounging around the pool and beach there is something to learn. I have never been to Mexico, but I will certainly go back because it was a great experience and a lesson in customer service for an...
by Jonathan Brickman | Aug 13, 2013 | Business Principles, Food For Thought
My golf instructor used to tell me to relax and stop thinking so much when I would get all wacked out about my golf swing. He was right…sometimes you just need a break to get some perspective before stepping back up to the plate. Take a little time off...
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