Yeah, you need a good product, and you need a little help from the market, but you better get the team right if you want to build a winning and sustainable business.  If you can relate to this cartoon then you probably know what I mean.  How many of you have seen a star performer with a cancerous attitude?  It’s not worth it in the long run. Great teams that work well together with tight processes beat teams with a couple stars all the time.  I like sports examples so let’s look at the Boston Celtics as a great example with a sustainable dynasty.



I don’t see enough focus on fit, culture in the hiring process and that becomes a costly mistake.




Sales and Business Strategist

Bethesda, MD 20814

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