by Jonathan Brickman | Sep 15, 2019 | Communication, Marketing
Is there really anything more important than getting your messaging right so you can communicate your story correctly and achieve the desired results? Messaging is so important for product sales and marketing, but how about for you, to tell your story? I remain...
by Jonathan Brickman | Nov 22, 2017 | Food For Thought, Lead Generation, Marketing
We all love to talk about the “Buyer’s Journey” and for good reason, because as much as we want to control and influence the sales process, the buyer really is in control so let us not forget that truth, and let that dictate our “Sales...
by Jonathan Brickman | Jun 29, 2017 | Marketing, Sales Process, Want to be a great salesperson?
A couple months ago I posted a blog about the power of social selling, but also about the need to be on your game when it comes to being social…and what do you know, it was picked up by a fellow digital marketer at straightnorth.com and I was asked to share...
by Jonathan Brickman | Feb 2, 2017 | Marketing, Want to be a great salesperson?
We hear a lot these days about the merits of being social in selling, but let’s pause for a moment and explore what this really means. Let’s start with the definition of the word “social”. As you know, when you look a word up in the...
by Jonathan Brickman | May 15, 2015 | Marketing, Relationships
Research tells me that buyers place more value on endorsements from their peers than what they are told in a retail ad or, in the case of B2B, they may hear during a sales process… We know that social media is all about participation, content marketing, building...
by Jonathan Brickman | Feb 19, 2015 | Marketing
I don’t think it has to be one or the other, but there is no reason to not invest resources in a real inbound marketing strategy. If done correctly, there is no better operating leverage. This video is entertaining and draws on the extremes for sure, but the...
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