by Jonathan Brickman | Jan 16, 2015 | Marketing
Yesterday, I went on a rant about poor product messaging. Well, this is a really, really good example of product messaging done right. There is no mistaking why this company is in business and what problem they will attempt to solve. And, if they are as good as...
by Jonathan Brickman | Jan 15, 2015 | Communication, Marketing
I don’t know about you, but my head spins most times when I look at a website and try to understand what the company does. I frequently go to a website, open up the products tab and start to read…only to get utterly confused most of the time, not being...
by Jonathan Brickman | Jan 14, 2015 | Marketing, Sales Process
As the old expression goes…”hang a shingle” and business will follow. It’s true, without doing much else, by virtue of just starting a business there will most likely be demand for your product or service. Now, whether you have...
by Jonathan Brickman | Nov 11, 2014 | Marketing, Real Stories to learn from, What Happened Today
Here is a real email, with above subject line, from a salesperson who is trying to connect after several failed attempts… Hello there! I wanted to reach out and let you know a few things have changed since you last contacted us. We now offer all of our products...
by Jonathan Brickman | Sep 12, 2014 | Marketing, Want to be a great salesperson?
I stumbled upon this post this morning and think it is right on the money…thanks Jose. Good stuff… Build Trust And They Will Come (And Keep Coming Back) JULY 21, 2014 JOSÉ ANTONIO SÁNCHEZ Today, we see many companies that pump out dozens of content pieces...
by Jonathan Brickman | Aug 25, 2014 | Business Principles, Marketing, Real Stories to learn from
This burger joint just does it right on all levels and consequently has a big following. If you haven’t yet heard about this special burger joint, you will. They are mostly a California operation, but have a big reach. I have known about them for years because...
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