by Jonathan Brickman | Jul 27, 2014 | Closing, Marketing, Real Stories to learn from, Sales Process
I was having a laugh with my wife about today’s view on sales in the B2B world. We no longer refer to the process of persuading someone to exchange money for your product or service as “selling”. Rather, we now guide someone through their buying...
by Jonathan Brickman | Jul 8, 2014 | Marketing
Ok, so here is a basic lesson around business intelligence. In addition to the raw statistics I showed you yesterday, one can even drill down further and discover what it is that readers are interested in. This information should inform me further about what my...
by Jonathan Brickman | May 1, 2014 | Marketing
Every once in a while I open my spam folder to see if I missed something and usually I am not surprised, the folder is almost always junk. Today, for some reason, I decided to open an email solicitation, promising me something…and I noticed a legitimate email...
by Jonathan Brickman | Apr 6, 2014 | Marketing, What Happened Today
I had some blood tests last week and discovered that my cholesterol was…let’s just say, not where it should be so like any internet savvy adult, I went on an internet research project to learn about cholesterol, etc… It dawned on me, and I had to...
by Jonathan Brickman | Jan 27, 2014 | Business Principles, Communication, Marketing, Want to be a great salesperson?
I love this…saw this on a social media platform today and it’s perfect. @bryankramer No matter where we take technology, it comes down to basics, always. Learn and master basic communication skills. They still count. Trust me. “Brick” Sales...
by Jonathan Brickman | Jan 13, 2014 | Marketing
I have to repost this…hilarious use of video to create some demand. Nothing wrong with using some humor and creativity to create some demand. This is where my daughter attends school so this also helps me swallow the tuition bill a little easier…...
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