by Jonathan Brickman | Nov 27, 2013 | Business Principles, Marketing
In the new world of inbound marketing and social media, I think many of us have forgotten the science of direct email marketing. There is still plenty of room for outbound marketing as part of the overall marketing mix, but the bar has been raised in a flooded...
by Jonathan Brickman | Oct 14, 2013 | Marketing
Have you tasted fried bread in a London diner yet? Looks like someone wants to smear me all over some toast…yikes!!! That is certainly not how I want people thinking of my namesake… Protect your brand. “Brick” Sales and Business Strategist...
by Jonathan Brickman | Oct 10, 2013 | Marketing
Has anyone noticed the new MLB Scoreboard? It’s impressive when you take the time to study how much information is packed into a relatively small amount of real estate. Take a look but I think these are all the data points packed nicely into the scoreboard:...
by Jonathan Brickman | Oct 3, 2013 | Business Principles, Marketing
I had a pleasant Fall morning meeting today over a cup of coffee…and learned a thing or two. Business is business and regardless of the product or service we all have to market and sell. Of course businesses vary but the fundamentals remain the same and I am...
by Jonathan Brickman | Jul 16, 2013 | Communication, Marketing, Want to be a great salesperson?, Winning Qualities
httpss://www.youtube.com/watch?feature=player_embedded&v=_-DzpAg0SdU There really is no need for complicated language or messy diagrams to convey information. I recently added a google voice number and was messing around with the supporting documentation and...
by Jonathan Brickman | Feb 20, 2013 | Business Principles, Communication, Marketing
We are all familiar with this expression, but I am still surprised by the staggering number of small businesses that continue to place less emphasis on sales and marketing and, conversely, spend a disproportionate amount of time with internal communications around...
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