If we know this is true, then why don’t more of us tell stories instead of old fashioned selling?
No one really wants another “sales pitch” but people are always hungry for a real life story about how others have used and experienced success. Now, it’s not easy for most of us to do this but it’s very effective, trust me.
For example, instead of spewing the normal value proposition, what if you told a real life story describing how someone came on board, very reluctant at first, and then realized value way beyond what they had every imagined…and this experience was with a peer of the prospect you are speaking to. I think you can imagine the impact this makes.
Be a story-teller. Find some great case studies, come up with a repeatable, practical story, and give it a go.