When I hear things like – I apologize, or is this a good time to speak, or sorry for bugging you,…it makes me cringe.

Selling and negotiating is like poker and your language, your tone, your attitude are so important.  Do they teach this in all of these fancy sales courses?  I have never taken one so I don’t know.

All I can tell you is it’s okay to be empathetic and “apologetic” but choose your words carefully so you remain in control and don’t show any signs of weakness.  A smart buyer will pick up on any sign of weakness and then it’s a slippery slope.

Be polite but be firm and let the buyer know in no uncertain terms that you have a solution to help them.   Start and finish the sales process with this approach.

No apologies required.

Let’s close some business today!!!


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